Our biggest ever housing development is on the way!

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We’re proud to announce our plan to transform the disused Revlon factory site in Maesteg into our largest development to date. 

We’ll be providing 193 homes to people who need them most, supporting our goal of alleviating housing needs across Bridgend and breathing new life into a part of the town that has stood empty for over a decade.

Located off Ewenny Road, and adjacent to the Oakwood Estate, the development will comprise a mix of affordable homes for social rent, low-cost home ownership properties, open market sale homes, and affordable rent homes.

The project will play a key role in our growth plans and Bridgend Council’s regeneration strategy.

We’re delivering the £41.8m scheme with developers Avant Homes, and the former factory site was made ready for development by Bridgend County Borough Council and Cardiff Capital Region, which funded £3.5m of site remediation works. 

From left to right: Martin Smith (Avant Homes), Andrew Wallbridge (Valleys to Coast customer and Board Member), James Griffiths (Valleys to Coast, Managing Director of Development & Regeneration), Harriet Morgan (Hugh James), Jake Thompson (Cardiff Capital Region).

Let the work begin!

Work will commence in early 2026, with the first homes expected to be handed over by the end of next year. Our target is for full completion to happen by 2030. 

“A landmark moment”

Our Chief Executive, Jo Oak said: “This is a landmark moment for us and Maesteg. Ewenny Road is a bold step in helping families, couples, and individuals most in need of a home to put down roots here in Bridgend. 

“It’s part of our ongoing commitment to tackling the housing need in our communities, creating high-quality homes that give people the stability and security they deserve.”

James Griffiths, Managing Director of Development and Regeneration, said: “For more than 12 years, this site has stood empty, but soon it will be home to a thriving community where people can grow, work, and belong.

“We aim to do more than build houses; we’re building opportunity. This project will boost the local economy, and strengthen our ability to invest in the maintenance and improvement of existing homes right across Bridgend.”

Helping our customers and the community

As part of our social value commitment, we’re pledging £20,000 to help local projects during construction, supporting our organisational ambition to build safe and happy communities.

We’ve got a busy few years ahead, but we’ll be consulting with residents of the Oakwood Estate along the way to gather feedback on the project and explore regeneration opportunities in the surrounding area. 

We’re excited to watch this development progress!